Back several months ago when I was envisioning what I wanted Value of Sport to be, I wanted the hottest technology partner there was and I knew it was Silvertech and its Founder, Nick Soggu. I sent Nick an introductory email on October 20th and he accepted my invitation to meet ‘when his travel schedule slowed down a bit’. His assistant booked our 1st session for today. Back in October, I was thinking, do I really have to wait 8 weeks to meet him? Reflectively, it was perfect because I am so much further along today with developing Value of Sport, that I am now ready for his expertise.
Like every Executive I’ve worked with over the past 25-30 years, Nick was a gracious host, truly made me feel welcomed, was genuinely interested in my vision for Value of Sport. However, like the successful Executive he is, he quickly started asking me very pointed questions to ensure I’d done my homework prior to meeting with him.
After 15 minutes, we got down to brass tacks and in the next 15 minutes, we hammered our relationship. Not only did Nick accept a seat on our Board of Directors, he also agreed to develop and host our website, coach us on Digital Marketing and show us how to most effectively target our various audiences (students, parents, coaches, our community, sponsors and educators).
When leaving, Nick asked me if I was familiar with Amoskeag Industries and all of the good work they look to do to promote the economy of Manchester. He suggested I reach out to them and present at one of their upcoming Board of Directors meeting (he also sits on their Board). In researching Amoskeag Industries, I see their Executive Director is Mike McCluskey, a previous mentor of mine way back in the 90’s when we both worked at NYNEX. I imagine there will be more on this topic soon.
More Value of Sport to come.
